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Oliver Buchannon
Federico Mari

On a mission to change football.


The Five Engines of Football Club Value

The Five Engines of Football Club Value

Aug 10, 2026

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5 min read

Winning isn't a football club's real goal

Winning isn't a football club's real goal

Aug 6, 2026

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2 min read

The Hidden Cost of Working in Football

The Hidden Cost of Working in Football

Jul 29, 2026

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3 min read

Money isn't Football's biggest advantage anymore

Money isn't Football's biggest advantage anymore

Jul 23, 2026

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3 min read

Has Napoli Solved Football's Biggest Fear?

Has Napoli Solved Football's Biggest Fear?

Jul 20, 2026

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3 min read

"He Gets Paid Millions to Kick a Ball"

"He Gets Paid Millions to Kick a Ball"

Jul 15, 2026

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3 min read

Club Brugge Isn't Selling Players

Club Brugge Isn't Selling Players

It's Manufacturing Capital

Jul 7, 2026

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2 min read

What Is the Real Purpose of an Academy?

What Is the Real Purpose of an Academy?

Jul 1, 2026

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3 min read

Why Smart People Make Bad Football Decisions

Why Smart People Make Bad Football Decisions

Jun 25, 2026

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2 min read

Football Humanism: what happens when you put people at the center

Football Humanism: what happens when you put people at the center

Jun 23, 2026

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2 min read

Where Will Your Club Be in 5 Years?

Where Will Your Club Be in 5 Years?

Jun 17, 2026

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2 min read

Why Club Owners Need F.O.C.U.S.

Why Club Owners Need F.O.C.U.S.

Jun 11, 2026

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2 min read

When Did Football Clubs Become Bigger Than Their Coaches?

When Did Football Clubs Become Bigger Than Their Coaches?

Jun 9, 2026

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2 min read

How Real Sociedad Sold €70M and Stayed Competitive

How Real Sociedad Sold €70M and Stayed Competitive

Jun 4, 2026

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2 min read

300,000 People Waiting. Bayern Still Charges €175.

300,000 People Waiting. Bayern Still Charges €175.

May 27, 2026

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2 min read

What Juventus Really Teaches About Building a Football Club

What Juventus Really Teaches About Building a Football Club

May 19, 2026

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2 min read

What Successful Football Clubs Do Differently

What Successful Football Clubs Do Differently

May 12, 2026

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5 min read

Premier League Clubs Lost £713m

Premier League Clubs Lost £713m

The Real Story Is Worse.

May 7, 2026

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2 min read

The Metric Football Clubs Are Missing

The Metric Football Clubs Are Missing

May 5, 2026

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2 min read

Why Italian Clubs Buy Abroad Instead of at Home

Why Italian Clubs Buy Abroad Instead of at Home

Apr 30, 2026

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2 min read

The Club That Wins 7 Days a Week

The Club That Wins 7 Days a Week

Apr 28, 2026

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2 min read

The Clubs That Win the Market Don’t Have Better Scouts. Or Better Data.

The Clubs That Win the Market Don’t Have Better Scouts. Or Better Data.

Apr 22, 2026

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2 min read

Napoli Lost €22M. Here’s Why It’s Still One of the Best-Run Clubs in Europe

Napoli Lost €22M. Here’s Why It’s Still One of the Best-Run Clubs in Europe

Apr 16, 2026

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2 min read

Why Young Fans Don’t Buy Your Club Anymore

Why Young Fans Don’t Buy Your Club Anymore

Apr 14, 2026

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4 min read

Billions Are Made From Football Every Weekend. Who Keeps the Money?

Billions Are Made From Football Every Weekend. Who Keeps the Money?

Apr 9, 2026

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4 min read

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Federico Mari

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