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Oliver Buchannon
Federico Mari

On a mission to change football.


The Premier League has more money

The Premier League has more money

So why doesn’t it win more?

Mar 26, 2026

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5 min read

The Mistake is Not the Player

The Mistake is Not the Player

Mar 24, 2026

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5 min read

So You Want to Buy a Second Division Club

So You Want to Buy a Second Division Club

Mar 19, 2026

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5 min read

The Como Strategy

The Como Strategy

When the Team Is Only Part of the Product

Mar 16, 2026

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6 min read

The Three Ways to Control a Football Club

The Three Ways to Control a Football Club

Mar 12, 2026

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6 min read

What If Tickets Were Free?

What If Tickets Were Free?

Mar 9, 2026

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4 min read

The €1.15bn TV Deal That Collapsed

The €1.15bn TV Deal That Collapsed

Mar 6, 2026

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3 min read

The €15m Edge in Napoli’s Accounting

The €15m Edge in Napoli’s Accounting

Mar 5, 2026

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4 min read

The Hidden Cost of Loans

The Hidden Cost of Loans

Mar 4, 2026

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3 min read

Most Clubs Cannot Replicate This

Most Clubs Cannot Replicate This

Mar 3, 2026

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7 min read

So You Want to Buy a Third Division Club

So You Want to Buy a Third Division Club

Mar 2, 2026

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6 min read

Paris Produces 6% of Europe’s Players

Paris Produces 6% of Europe’s Players

Why Only One Giant?

Feb 27, 2026

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3 min read

Bundesliga vs Serie A

Bundesliga vs Serie A

Why one builds capital and the other doesn’t

Feb 26, 2026

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4 min read

Are You Building a Squad or Placing a Bet?

Are You Building a Squad or Placing a Bet?

Feb 25, 2026

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3 min read

€12.4b and the Illusion of Winning

€12.4b and the Illusion of Winning

Feb 24, 2026

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4 min read

Why Clubs Stop Growing

Why Clubs Stop Growing

(Before They Start Losing)

Feb 23, 2026

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3 min read

Inter’s €280m Swing

Inter’s €280m Swing

How Inter engineered one of the most disciplined financial reversals in European football

Feb 20, 2026

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3 min read

The Hardest Decision in Football Is When to Sell

The Hardest Decision in Football Is When to Sell

How one French club generated over €500m in four years

Feb 19, 2026

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3 min read

The €12.7m Bet Juventus Just Made

The €12.7m Bet Juventus Just Made

How one renewal reshapes Juventus’ cost structure

Feb 18, 2026

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3 min read

Scandinavia Is Expensive — If You Arrive Late

Scandinavia Is Expensive — If You Arrive Late

Why timing now matters more than price in Northern Europe

Feb 17, 2026

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4 min read

Serie A hit €4bn in revenues

Serie A hit €4bn in revenues

That’s the problem.

Feb 16, 2026

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5 min read

€292m in wages won’t win the Champions League

€292m in wages won’t win the Champions League

But they tell you who can survive it.

Feb 13, 2026

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4 min read

50,000 people at a youth match

50,000 people at a youth match

Maybe we were wrong.

Feb 12, 2026

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3 min read

Most Clubs Fail Because They Aim at the Wrong Objective

Most Clubs Fail Because They Aim at the Wrong Objective

Feb 11, 2026

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4 min read

€1.5bn spent in January

€1.5bn spent in January

Still, that’s not what clubs are worried about.

Feb 10, 2026

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5 min read

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Federico Mari

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