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Oliver Buchannon
Federico Mari

On a mission to change football.


300,000 People Waiting. Bayern Still Charges €175.

300,000 People Waiting. Bayern Still Charges €175.

May 27, 2026

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2 min read

What Juventus Really Teaches About Building a Football Club

What Juventus Really Teaches About Building a Football Club

May 19, 2026

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2 min read

What Successful Football Clubs Do Differently

What Successful Football Clubs Do Differently

May 12, 2026

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5 min read

Premier League Clubs Lost £713m

Premier League Clubs Lost £713m

The Real Story Is Worse.

May 7, 2026

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2 min read

The Metric Football Clubs Are Missing

The Metric Football Clubs Are Missing

May 5, 2026

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2 min read

Why Italian Clubs Buy Abroad Instead of at Home

Why Italian Clubs Buy Abroad Instead of at Home

Apr 30, 2026

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2 min read

The Club That Wins 7 Days a Week

The Club That Wins 7 Days a Week

Apr 28, 2026

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2 min read

The Clubs That Win the Market Don’t Have Better Scouts. Or Better Data.

The Clubs That Win the Market Don’t Have Better Scouts. Or Better Data.

Apr 22, 2026

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2 min read

Napoli Lost €22M. Here’s Why It’s Still One of the Best-Run Clubs in Europe

Napoli Lost €22M. Here’s Why It’s Still One of the Best-Run Clubs in Europe

Apr 16, 2026

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2 min read

Why Young Fans Don’t Buy Your Club Anymore

Why Young Fans Don’t Buy Your Club Anymore

Apr 14, 2026

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4 min read

Billions Are Made From Football Every Weekend. Who Keeps the Money?

Billions Are Made From Football Every Weekend. Who Keeps the Money?

Apr 9, 2026

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4 min read

€90M Just Disappeared From the Premier League

€90M Just Disappeared From the Premier League

Apr 8, 2026

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4 min read

The Name You’ll Hear Later (If You Don’t Move Now)

The Name You’ll Hear Later (If You Don’t Move Now)

Apr 3, 2026

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6 min read

The Football in Japan miniMBA

The Football in Japan miniMBA

Mar 31, 2026

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5 min read

The Premier League has more money

The Premier League has more money

So why doesn’t it win more?

Mar 26, 2026

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5 min read

The Mistake is Not the Player

The Mistake is Not the Player

Mar 24, 2026

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5 min read

So You Want to Buy a Second Division Club

So You Want to Buy a Second Division Club

Mar 19, 2026

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5 min read

The Como Strategy

The Como Strategy

When the Team Is Only Part of the Product

Mar 16, 2026

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6 min read

The Three Ways to Control a Football Club

The Three Ways to Control a Football Club

Mar 12, 2026

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6 min read

What If Tickets Were Free?

What If Tickets Were Free?

Mar 9, 2026

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4 min read

The €1.15bn TV Deal That Collapsed

The €1.15bn TV Deal That Collapsed

Mar 6, 2026

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3 min read

The €15m Edge in Napoli’s Accounting

The €15m Edge in Napoli’s Accounting

Mar 5, 2026

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4 min read

The Hidden Cost of Loans

The Hidden Cost of Loans

Mar 4, 2026

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3 min read

Most Clubs Cannot Replicate This

Most Clubs Cannot Replicate This

Mar 3, 2026

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7 min read

So You Want to Buy a Third Division Club

So You Want to Buy a Third Division Club

Mar 2, 2026

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6 min read

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Federico Mari

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