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Oliver Buchannon
Federico Mari

On a mission to change football.


Behind the scenes of Contemporary Football - Closing 2025

Behind the scenes of Contemporary Football - Closing 2025

Dec 19, 2025

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3 min read

The Manchester United Numbers That Matter Right Now

The Manchester United Numbers That Matter Right Now

Dec 18, 2025

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5 min read

Crystal Palace, Goldman Sachs, and the  logic of modern football

Crystal Palace, Goldman Sachs, and the logic of modern football

Dec 17, 2025

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4 min read

Behind the Scenes of a Football Business Classroom in Warsaw

Behind the Scenes of a Football Business Classroom in Warsaw

Dec 16, 2025

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4 min read

A 17-Year-Old at Bayern Just Proved Football’s Filters Are Broken

A 17-Year-Old at Bayern Just Proved Football’s Filters Are Broken

Dec 15, 2025

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4 min read

€22 Billion Later: What Stadiums Really Tell Us About Football

€22 Billion Later: What Stadiums Really Tell Us About Football

Dec 12, 2025

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3 min read

How Atalanta reached €320.8m

How Atalanta reached €320.8m

And also 10 straight profits

Dec 11, 2025

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3 min read

Nike just signed a 11-year-old

Nike just signed a 11-year-old

Here’s what it means.

Dec 10, 2025

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4 min read

Why most Sporting Directors are set up to fail

Why most Sporting Directors are set up to fail

And it's not their fault.

Dec 9, 2025

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4 min read

LaLiga’s €6.1B lesson for the rest of football

LaLiga’s €6.1B lesson for the rest of football

What happens when a league treats itself like an industry.

Dec 8, 2025

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4 min read

Football Shirts are becoming Fashion

Football Shirts are becoming Fashion

Dec 5, 2025

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3 min read

 A €158 million experiment

A €158 million experiment

Ligue 1+ is forcing Europe to rethink football media.

Dec 4, 2025

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4 min read

Lyon’s €201m loss

Lyon’s €201m loss

And the management style behind it

Dec 3, 2025

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5 min read

48-Team World Cup: good or bad?

48-Team World Cup: good or bad?

Dec 2, 2025

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5 min read

Forget PSG and City. The real project is happening in Como.

Forget PSG and City. The real project is happening in Como.

Dec 1, 2025

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4 min read

Football has a new boss: Gen Z

Football has a new boss: Gen Z

Nov 28, 2025

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3 min read

The club that automates first will win everything

The club that automates first will win everything

The future won’t be bigger. It will be faster.

Nov 27, 2025

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3 min read

Juventus and the real cost of “Helping” a football club

Juventus and the real cost of “Helping” a football club

Nov 26, 2025

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4 min read

If you built a club tomorrow, where would you start?

If you built a club tomorrow, where would you start?

What 900 of my readers said.

Nov 25, 2025

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4 min read

The Premier League just changed its rules

The Premier League just changed its rules

What does it mean for Clubs?

Nov 24, 2025

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4 min read

The €200m problem

The €200m problem

A real threat to how clubs grow and compete.

Nov 21, 2025

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3 min read

The rise of Zombie Football Clubs

The rise of Zombie Football Clubs

When doing nothing becomes the biggest risk.

Nov 20, 2025

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3 min read

Football is entering the AI era

Football is entering the AI era

And most clubs are still asking the wrong questions

Nov 19, 2025

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4 min read

Serie A’s Big Three: who won the 2025 financial season?

Serie A’s Big Three: who won the 2025 financial season?

On the pitch is one thing. In the accounts, it’s another game.

Nov 18, 2025

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4 min read

Don’t sign a player you don’t understand

Don’t sign a player you don’t understand

If you can’t explain him, you shouldn’t sign him.

Nov 17, 2025

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3 min read

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Federico Mari

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